The SuperTarget nearby opened up a grocery area. Now, it's not as big and robust as a grocery store. Or even the grocery departments at WalMarts and Meier. But the Walmart nearby me has very little in terms of food stuffs and the nearest Meier is nearly an hour a way. I had some coupons and I checked it out.
The prices were very good compared to the large chain supermarkets. I'd estimate about 15% cheaper.
Supermarkets have notoriously thin margins, so I wondered what Target's strategy is on offering groceries as a loss-leader. It must be to get you in the store, hoping that you'll pick up a higher margin item (like clothes - which are ridiculously marked up) while you're there.
So if you are disciplined, have a list of staples and buy them from Target. Don't be distracted by the latest dishes, cookware, sundress, etc. Get in and get out. (That said Target does have good prices on those items - but the key is to PLAN for them, not to impulsively buy them as you pick up a loaf of bread. Impulsivity = unnecessary spending.)